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Amazon
Amazon PPC Ads Management
Sponsored Products campaigns organized, monitored and optimized, with a clear monthly report on spend, sales and next steps.
Monthly plan
$150/month
Billed monthly. Scope, limits and start date are confirmed in a written service agreement before work begins.
- One Amazon marketplace and one advertising account
- Sponsored Products campaigns, up to 5 active
- Up to 15 advertised products (ASINs)
- Bid and negative keyword updates weekly
- One monthly report
What’s included
Included in your monthly plan
- Amazon advertising account review
- Sponsored Products campaign planning
- Keyword and product-targeting research
- Campaign organization and setup
- Bid and budget optimization
- Search-term report analysis
- Negative keyword recommendations and implementation
- Advertising performance monitoring
- Advertising cost and sales analysis
- A monthly report and action plan
Not included
Limits and exclusions
- Amazon advertising spend, paid directly to Amazon
- Sponsored Brands, Sponsored Display and DSP (available as a separate scope)
- Listing rewrites (see Amazon Product Listing)
- Account reinstatement or appeals
Ad spend is not included. The $150/month fee covers management only. Amazon advertising spend is billed by Amazon to your account. ACOS (advertising cost of sales) and TACOS (total advertising cost of sales) targets are goals, not guarantees.
How it works
How Amazon PPC Ads Management works
Work starts once the scope is agreed in writing and we have the access and materials we need.
- Account reviewWe review your campaigns, search terms and current ACOS.
- Restructure or buildCampaigns are organized by product and match type within the agreed scope.
- Weekly optimizationBids, budgets and negative keywords are adjusted from search-term data.
- Monthly reportSpend, sales, ACOS, TACOS and next month’s plan.
FAQ
Common questions
What do ACOS and TACOS mean?
ACOS is your ad spend divided by ad-attributed sales. TACOS is your ad spend divided by your total sales. We report both monthly.
Can you guarantee a target ACOS?
No. We set targets with you and work toward them, but results depend on competition, pricing, listing quality and demand.
Is ad spend included in $150?
No. Amazon bills your advertising spend directly to your account.
More answers on our FAQ page.
Related services
Often paired with
Amazon FBA Services
Product research and validation, sourcing guidance, launch and inventory planning, with a monthly action plan.
$200/month
Amazon Product Listing
Keyword-led titles, bullets, descriptions and backend terms for an agreed number of listings each month.
$100/month
Ready to discuss Amazon PPC Ads Management?
Send an inquiry and we’ll confirm whether this $150/month plan fits your business, and agree the scope in writing.